Learning from Nature –
It’s Good for Business

Reconnect to Nature

Designers and entrepreneurs seem to spend most of their time sitting in front of their computer screens. Part of our biomimicry ethos is to flip the script, and spend time doing our work out in nature. There is no better way to understand the human impacts of our companies and products than by directly visiting some of the most biodiverse sites in the world. To accomplish this, we partnered with Experience Mamoní, a 12,900 acre land conservancy that contains a mixture of tropical primary rainforest, advanced secondary forest, natural regeneration, plantations of native and exotic timber trees, and a patchwork of large pastures with areas of slash and burn agriculture.

Building Community

Choosing the life of an environmental entrepreneur can be lonely. This is why we decided to make a concerted effort to build community while together in Panama. Just like how nature does not work in silos, startups can not work in isolation. They need a community of peers to support and challenge them as they continue to evolve as a company.

Startup Next Steps

Our last goal for the Expedition was to help the startups understand how to continue developing their company. While sitting under a beautiful bamboo structure, we learned from Dr. Tamsin Woolley-Barker (author of TEEMING: How Superorganisms Work Together to Build Infinite Wealth on a Finite Planet) about how to build a culture of collaboration and support in our organizations. Colonies of bees and ants make collectively brilliant decisions by tirelessly gathering information. In a similar way, startups need to collect useful information about their potential customers and prototypes in order to minimize their risk and make informed decisions. As a founder or executive, it is your job to build a culture that supports this mindset by implementing simple rules that every employee (including you) follows.

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Biomimicry Institute

Biomimicry Institute

The Biomimicry Institute empowers people to create nature-inspired solutions for a healthy planet. www.biomimicry.org